BUCO AND PAARL BOYS’ HIGH ENTER INTO GAME-CHANGING SPONSORSHIP
BUCO, the specialized building material retailer, has agreed to a three-year sponsorship with the prestigious Paarl Boys’ High School in the Western Cape, which will include the naming rights to the historic Brug Street facilities, now known as BUCO Brug Street.
Having produced twenty-one Springboks, Paarl Boys’ High School is considered to be one of the major rugby schools in South Africa.
The sponsorship will incorporate BUCO brand placements on all sporting jerseys, including the First Team Rugby, Cricket and Hockey team kits.
“BUCO’s sponsorship of Paarl Boys’ High not only shows its dedication to the Western Cape market and its sporting institutions, but also its commitment to creating opportunities for the communities in which we operate,” said Lesego Moagi, Group Executive for Marketing at BUCO. “That includes working with the Academic Department at Paarl Boys’ High to incorporate programmes and initiatives driven towards the construction sector. When BUCO sponsors an event or initiative, we want to incorporate more than just logos and naming rights. We want to leverage our sponsorship to benefit our communities.”
“Going into this process, our top priority was to secure a partner who was willing to push the boundaries and effectively leverage the sponsorship of the school and of Brug Street, and we found this in BUCO,” commented Willem Erwee, Head of Marketing for Paarl Boys’ High. “As we build upon our rich history and strive for greater heights, this innovative sponsorship is a sign of the future.”
BUCO and Paarl Boys High will work together on campaigns that will drive interest and engagement towards the building and construction industry in South Africa, bringing to life the BUCO tagline of “Let’s Build Together”.
The 2020 sporting season has been hard hit by the Covid-19 pandemic, but Paarl Boys’ High remains optimistic about the future. More than 30 sporting events and 10 social events are set to take place this year, including the world’s largest Interschools match taking place during August and attracting over 500 000 spectators; 25 000 at Brug Street and the rest on live TV.